Lead generation
His Leads First approach puts the flow of prospective customers at the centre of business development.
Programme
Work
People
Member profile · Holistic SEO Mastermind
Entrepreneur. Founder. Investor.
Greater Manchester, United Kingdom

Business & expertise
James’s official fact file describes a British business builder whose work connects customer acquisition with operating companies. It lists him as founder of PromoSEO and FatRank, and director and co-owner of Soft Surfaces.
His stated focus combines lead generation, websites held as revenue-producing assets, and investment in partner businesses. This develops the authority and organic-growth perspective introduced in his earlier member profile.
His Leads First approach puts the flow of prospective customers at the centre of business development.
He describes owning and ranking websites that generate enquiries for companies he operates or invests in.
His fact file presents SEO, AEO, GEO and his Decision Engine Optimisation framework as customer-acquisition methods.
Business descriptions are summarized from James’s own published fact file.
Peers & collaboration
James’s profile of Koray Tuğberk Gübür documents their friendship and meetings at international SEO events. It also describes the 2% Dooley podcast with Karl Hudson.
His fact file lists Koray as a collaborator on Technical SEO and the Semantic SEO Podcast. Together, these accounts connect business-building discussions with semantic search and topical authority.
Meet Koray Tuğberk GübürHolistic SEO Awards
James’s award account records a presentation by Koray at the Holistic SEO Mastermind in Kuşadası on 1 October 2026, recognising his answer engine and generative engine optimisation work.
Explore the award & presentation photographs