Programme
Work
People
Independent publisher & founder
Manchester, United Kingdom
Background
Mira founded a specialist media business after leading editorial teams at two UK publishers. Her work sits at the intersection of trusted research, practical buying decisions, and complex product categories.
She joined the Holistic SEO Mastermind to connect a growing library of expertise with the technical, commercial, and reputational signals that let it earn a long life in search.
The room made me stop asking, “What should we publish next?” and start asking, “What kind of company are we making visible?”
— Mira Doran, fictional example attendee
Three questions from the table.
I had a capable content team and a technically sound site, but the work was still arriving as disconnected wins. I wanted a way to make every decision—information architecture, editorial process, entity work, and measurement—reinforce the next.
The most useful shift was learning to name the system, not just the task. We changed how briefs are written, how research is stored, and how product expertise reaches the pages. The team can now see why the work matters.
An honest look at the places where search breaks down inside a growing business. I value rooms where people can share the unfinished version, not just the success story.